If you've paid rapt attention to the media these past two years, you'll have noticed that there is a 'not so subtle' underlying theme flowing through the minds of the masses. The new catch words of the decade are 'transparency' and 'accountability'. Human beings are actually waking up to see that we've all done a mighty job in selling each other, each other's poop. Yup. Call in Rotor Rooter cuz societal business as usual suddenly stinks like a sulfurous bog. Take for instance, the bottled water industry. In the name of money, which is the sole motivator of the human race sadly it seems; big industry icons right down to the local Joe, all got in on the bottled water industry about a decade or so ago. The sales pitch THEN was, tap water was not safe! So major money was tossed into the industry of selling 'fresh spring' bottled water. Like a band of blind, hungry ants the masses sucked down that idea with mighty fervor. Come a crippled housing market, a crashed economy and one or two major oil spills, and suddenly, finger pointing has become the number one human past-time.
Hence the GO GREEN industry was birthed. In our new quest to make one another accountable....suddenly we find that the 'bottled spring water' craze we bought into ended up being mostly re-bottled tap water. This was largely due to the fact that the bottled water industry mysteriously slipped by the normal red tape of public safety regulations....and soon enough, naughty businessmen took advantage of the general public's overall stupidity.
Hence the GO GREEN industry was birthed. In our new quest to make one another accountable....suddenly we find that the 'bottled spring water' craze we bought into ended up being mostly re-bottled tap water. This was largely due to the fact that the bottled water industry mysteriously slipped by the normal red tape of public safety regulations....and soon enough, naughty businessmen took advantage of the general public's overall stupidity.
Finger pointing aside, the bottom line is - we're all in this sewage hole together. We wouldn't have greed-mongers had we not allowed ourselves to be sold down the river - on any front. And when it comes to the water industry - since we're all feverishly investigating how to better filter our tap water after all.... now all we have to do is figure out how to collect, recycle and dispose of those billions of plastic water bottles we all had a hand in polluting Mother Earth with. Because in the end...we're all accountable!
